... Creativity without Borders


ServicePro Italy boasts an excellent knowledge of different regions combined with well-established methods of event planning and organization. It is therefore perfectly able to deal with roadshows that encompass meetings both in major cities and small towns, to effectively manage back-office and front-end activities and ensure the success of such events.

An Accurate Planning and a winning Leitmotiv are the foundations of successful travelling events, together with clearly set milestones and an accurate initial analysis of key features:

  • Selection of the locations that are more relevant for the targets to be achieved;
  • Scheduling of a tactical calendar that takes into account any overlap with similar events;
  • Target identification;
  • Choice of message and language to be used;
  • Search and selection of the most suitable locations;
  • Setting up of the spaces with modular and easily transportable structures;
  • Selection of the most suitable communication and promotion strategy;
  • Follow-up activities and subsequent measurement of results.

ServicePro Italy, together with the Customer, defines the format of the Roadshow according to the TARGET to be achieved:

  • Direct Sales Force
  • Partners and Indirect Channel
  • Agents and External Sales Force Networks
  • End Users: SMB, Mid-Market, Large Enterprise

Companies which entrust the organization of a Roadshow to ServicePro Italy benefit from important advantages:

  • Logistics Management and material handling with one single point of contact;
  • Predefined costs and no budget overruns;
  • Full coverage of the relevant region;
  • Comprehensive outsourcing of the activity;
  • Innovative Concept providing the best “container” for the  Roadshow’s  message;
  • Uniformity in format and style to increase recognition and visibility of the Brand and of the Company.